Creative Brief

| PROMOTIONAL STRATEGY entree| | | | PROMOTIONAL STRATEGY deference| | | CREATIVE BRIEF FOR CAPITAL ONE CASE 1. wherefore ar we advertizing? To raise groovy singles cognizance and communicate a position in the grocery in order to achieve growth and change the securities industrys erudition of its financial products. The objective of announce is to backside youthful customers with their low interest rates as nearly as to focus on existing customers by promoting their elicit unacquainted(p) products and services. 2. Who we atomic number 18 talking to? The Capital One customers physical exertion ism cards for the following reasons: * For Convenience * To avoid carrying cash * To affirm the track of expenses * For put in loyalty reward points As per the industry trends in 2004-05, on that point were competitive pressures in the prime and superprime lending markets. These pressures were expect ed to address through 2005-06 as low interest rates keep to cause fecundation of prime and superprime computer address cards markets.

So, as per the analysis heading customer segments should include two groups: major(ip) Focus (most of the ads in the campaign): Subprime customers pincer Focus: Existing customers This advertising strategy should be followed at this point of time, but in the longer run provoker reinforcement among the existing customers (after science of subprime customers) should be the key strategy. 3. What do they think about the brand now? Canadian consumers are aware of Capital One C redit cards. Canadians were aware of cork! ing value without the hassle perceptual experience of Capital One credit cards owing to advertising spillover from U.S. In fact Capital One customers were equally possible to use credit cards for special occasion purchases as well as for business-related purchases whereas the luxuriant general population was more in all probability to use credit card for business related drive which substantiates their perception in the minds of the consumers. Consumers in Canada...If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper