This is my introduction to the brain and spinal co Essay Example For Students

This is my introduction to the brain and spinal co Essay rd. I will tell you where they are located and what they do in my own words. Listen and read. The spinal cord is located on your lower back. It is made out of a big bundle of neuron and the purpose is to allow you to move. It helps you work, sleep and do things in todays world. The brain controls every thing in the body. It is in the top layer of your skull with jelly mass and has three parts. Thats the end of the introduction of the spinal cord and brain. One of the parts of the nervous systems is the brain. The brain belongs to the section of nervous systems called the central nervous system or C.N.S. It is at the top of your head inside your skull. This soft jelly like mass has three parts. These three parts are called the cerebrum, cerebellum, and the medulla or brainstem. The function of the cerebrum is to control voluntary action, which includes speaking, the five senses, movement, memory, and thinking .Thc second major part of the brain is the cerebellum. The cerebellum commands balance coordination and posture. The last major part of the brain is the medulla it is in charge of heartbeat digestion, breathing sleeping and being awake. These are all the involuntary function of the body This part of the brain is the connector between the spinal cord and the cerebrum. The spinal cord belongs to the C.N.S. It is the most important bones of your lower back and it controls movement and mostly every thing in the body it has nerves. If you do not have a spinal cord you cant move around and go anywhere. You can not work or you cannot do most things normal people do. That is why you need a spinal cord to live in todays world. We will write a custom essay on This is my introduction to the brain and spinal co specifically for you for only $16.38 $13.9/page Order now The five senses belong to the Peripheral Nervous System. They are the skin,which is the largest organ in the body,located all over the body.Ears located R/L side of the head above the jaw. Eyes located R/L side of the nose. Nose located at the center of the face between your eyes above the mouth. Tongue located inside your mouth below the nose and above the chin. The function of each of the sense organs are,your nose is for smelling. The tongue is for taste. The skin it lets you feel things. Eyes lets you see things like your eye sight. Ears lets you hear sounds. The Neuron belongs to the P N S .Neurons are located every where in your body. The five parts are the cell body and the dendrites,neurontransmitter and nucleus and axon.The cellbody is the main part of the cell. Dendrite is the receiving part of the neuron. Neurotransmitter message carrying chemistry. Nucleus is the brain of the neuron. Axon carries the message to the next neuron, which controls all of the nerves. In conclusion the nervous system is the controling part of the body. The neurons also has two sections and four parts. The two sections are the central nevous system is the brain, spinal cord, neurons, and the five senses. That is the closing of the nervous system.

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buy custom Mobile Technology essay Mobile technology has brought a new look to the face of modern information society. A lot is changing in terms of how much more can be done with a help of mobile computers. What is more, the rate at which this is happening is faster than it can be documented and published. In effect, what the society is facing is a situation when technical solution unveils and releases into the market, it happens so fast that sooner than later another more reliable and innovative solution is developed. As a result, mobile computing has taken central place in the construction industry leading to the effective use of IT in linking field work, integrating various project partners, ensuring high level of less formalized process specification, and other components of the construction and operations phases of the construction process (Rejolj and Menzel, 2004). Nonetheless, mobile computing is very important in construction not only because of its technological aspect. It is also crucial because of the way it has been integrated into the construction industry to solve various problems and to make work much easier. Modern technology has been impressively helpful and effective over the years. However, there has been a missing link, which is convenience of technology in terms of mobility, that would enable someone to change physical location while still working on a project. Mobile computing with its constantly emerging trends and developments have since filled this gap. First, before going deeper into the concept of mobile computing in the construction industry, it is important to understand what is meant by the term "mobile computing". Imielinski and Korth in their book "Mobile Computing" (1996) explained that mobile computing involves the use of any gadgets that can have access to information from a remote physical area, either through cellular communications, wireless LANs, or satellite services. They claimed that the need for mobility would soon make millions of people carrying palmtops or laptop computers. Also, they had predicted that users will soon need to use light and powerful gadgets, like computers with larger memories and more powerful processors and be able to process whatever information they want away from a fixed location. This is also called "nomadic computing" (Imielinski Korth, 1996). In brief, mobile computing components can be categorized into three major categories. First is computers which can be used indoors and outdoors wh ile the user is in motion. These include tablet PCs and all kinds of pocket computers, wearable computers and palmtops. The second category are the networks, which should have a significantly strong bandwidth and can be accessed while in motion. It actually includes all wireless networks. The third and final category of this framework consists of mobile applications supporting context-sensitivity and personalization, which means "supporting the work-process, being aware or making use of user location, responding to specific characters of mobile computers and wireless networks (Rebolj Menzel, 2004)". An observation of the construction industry shows that the mobile computing concept has not yet been fully exploited. This is because most of the practicing professionals remain somewhat conventional and prefer using their traditionalmethods. However, mobile computing technologies have proven their effectiveness in specific construction operations and have a high potential to be used in highly sophisticated constructions. Moreover, application of this concept is very effective for higher levels of collaboration between project or task team members since it improves the working environment in the construction industry. After looking at some of the ways in which mobile computing can be used in the construction industry, a quick scan of the "Feasibility Study of Field Force Automation in Swedish Construction Sector" by Rebolj and Menzel is very revealing (2004). In this study authors speak about "Field Force Automation", which is a generic term for mobile applications used in real-time support of orders, scheduling, supervisions, and reporting in the field. Having conducted interviews during the research, the result of a study showed that these applications significantly increase the number and speed of many construction related field operations through real time planning support, work allocation and follow-up provided that the technical solutions are adapted to the end user (2004). It brings multiple advantages to the users in terms of reducing the lead-time and, apart from enhanced quality of work, it ensures that resources are used effectively. In another incidence, Rebolj and Menzel discovered through a research that mobile computing technology can be used on a construction site to implement, control, and collect data. They found that through a wireless protocol, a construction site can employ a site level data collection system. This system can be used by managers and other members of the workforce for real-time data collection and storage on a site based server through a mobile wireless LAN (2004). Authors argue that mobile computing technologies can be used to manage projects in a timely manner, since it enhances the flow of information throughout the site and reduces the remedial cost of improving the contract performance. These technologies also allow workers to easily access and manipulate construction data. In general, this research found that by introduction of this application to the construction site, the construction process becomes more time efficient. Further, through conducting a cost-benefit analysis, it is apparent that substantial amount of materials is saved on remedial works that would otherwise be used. In brief, there is a big potential that is still untapped about how much can be done at a construction site with the help of mobile computing. This notion is supported by Chen and Kamaras statement in their work "The Use of Mobile Computing in Construction Information Management". Authors claim that "the advancement of mobile computing gives the construction industry a powerful potential to extend the boundary of information systems to construction sites (2008)". Building Information Modeling (BIM) According to Lee, Marshall-Point, Aaouad, Tah, Cooper and Fu, BIM is the process of generating and managing building information in an interoperable and reusable way". Also, they define BIM system as a "system or a set of systems that enable users to integrate and reuse building information and domain knowledge through the lifecycle of building (2005)". BIM systems use 3-dimentiional object oriented CAD for designing and managing virtual building elements in 3-dimentional objects. These objects have more advantages as compared to 2-dimentional objects because they represent actual buildings geometrically in terms of their spatial relationships, functional relationship, and geographic information of the building elements. This form of system displays building objects in multiple viewing angles (three dimensional) and is used for designing and modeling domain specific problems. Because of this 3D capability, the BIM framework is perceived as "intelligent" and superior to two-dimensiona l computer aided designs (Shen Chua, 2011). In addition to their importance in procurement and delivery of construction projects, BIM systems are able to give elements a parametric design, meaning they designs objects as parameters with relationships to other objects. IBM, therefore, eliminates potential problems related to drawing while increasing the project's productivity through automatically updating any changes of the parametric elements. In another instance, Lee et al explained that BIM enables transition from three-dimensional CAD visualization to interoperable n-D CAD modeling and analysis (2005). This allows to use better levels of service than using a single 3D object CAD model. This special characteristic of a BIM system eliminates the ability of other individual specialists to recreate the geometry data, thus cutting out errors that may result from many people working on one project. Additionally, BIM systems allow using other BIM tools, which could be from different vendors. This advantage, referred to as "interoperability" enables the BIM system to synchronize its data with data from other CAD models, thus reducing the effect of fragmentation at the interface management level and collaboration management in the workflow. In summary, BIM systems take the construction industry a step further when it comes to delivery of projects due to the way they link and model the spatial relationship, the functional relationship and the geometrical information of buildings. It is a model that uses 3D CAD in designing and modeling building elements, which is significantly more efficient than previously used 2D CAD models. Additionally, BIM is the best in completion of projects because it allows many specialists to work on the model, while eliminating their ability to recreate or destabilize work done by other professionals. It allows project partners to automatically save their contributions to the model based in the set rules. What is more, since the system is interoperable, it easily synchronizes with data from other sources like BIM tools that could be from different vendors. In this way chances of fragmentation that could interfere with interface level management and workflow are reduced through segmented collaboration management. Finally, because BIM systems are gaining big popularity at the construction industry due to their effectiveness and efficiency, many companies may refrain from using them because of the high upfront investment required for the purchase of hardware, software, and training. Apart from that, the total migration cost to BIM may be very high. Buy custom Mobile Technology essay

Reaction paper Essay Example | Topics and Well Written Essays - 250 words - 37

Reaction paper - Essay Example However, one is convinced that aside from the failure of academic institutions to integrate relevant modules or courses on this facet, people who are actual victims of domestic violence have strong apprehensions to report the incidents due to a variety of factors: could be personal reasons, fear to disclose the information since a loved one is involved, fear for retaliation, lack of information, resources, or knowledge of reporting, and out right denial. Thus, one seriously believes that in paper, the Safe Family Project which is based on the expounded logic model is perfectly designed; however, in the real life setting, the implementation process could be more challenging, as it seems. Yet, however daunting the tasks are, providing training for health care practitioners to address domestic violence is paramount. Overall, one affirms that the model could be slowly integrated as a regular training module for nurses in all health care settings to enable them to appropriately identify, assess, and apply the appropriate interventions needed, according to the patients’ or victims’ needs. One believes that the total success of the program lies with the complete support and participation of the victims of domestic violence, as well as members of the health care institutions, to provide education, counseling, patient care, monitoring, follow-ups, and effective use of resources to ensure that the violence that these patients have experienced would be ultimately

The writer will choose the topic Essay Example | Topics and Well Written Essays - 1000 words - 2

The writer will choose the topic - Essay Example Indian society has a number of social issues which seems to become critical with time. Control over wives by Indian married men is one those issues that is beings studied in the current times. It will not be incorrect to state that Indian married men tend to control their wives for almost every decision associated with them. The decisions for women regarding social interaction, health, education, working outside are majorly taken by their husband. Surprisingly, these decisions also include sensitive and individual point of view of selecting the option of abortion, wishing for a daughter as a kin for family etc. In other words, it can be said that men are highly influential in the lives of females in the Indian society that they are not even allowed to think of giving birth to a daughter. However, this decision is purely dependent upon one’s destiny (Cosin, Freeman and Hales). The development of such beliefs is present in the scripture of Indian religion that notes a woman to be a servant for her man throughout her life. In some of the families where parents have liberally allowed their daughters to get good education are observed to end up married in families that conservative. After receiving higher education, these women are not allowed to work for any organization as this may threaten the integrity of their husbands. One of the reasons behind the control of Indian men over their wives is that they believe that it will provide them a sense of superiority in life. Most of the psychologists have claimed that men who tend to control decisions for their wives are most likely to have been through a childhood with lesser or no say in their homes (Sharma and Sharma). In addition, it has also been noted that men who try to control their wives are those who believe that women are not capable of taking right decisions. Indian society has been famous for being

Smoke detectors Essay Example | Topics and Well Written Essays - 500 words

Smoke detectors - Essay Example This aspect compels companies that contravene these laws and other government policies on emissions to pay more in terms of hefty fines and this weakens the financial positions of most companies resulting to closure or struggling of subsidiaries in emerging markets. On equal measure, corruption has seen the recent claims on the dangers of ionization detectors kept from the public. Conspiracy between the government authorities and the some manufacturing companies forms a significant portion of a political risk on the smoke detector industry, because if the agitation on the issue persists, the companies stand to lose on the profits due to low sales. The Chilean government’s stability and convenient policies on smoke detector industry have encouraged foreign investors to invest. For instance, Chile’s stronger governance has enabled existence of a favourable taxation policy, which has relatively reduced the cost of foreign investors entering a country. This has increased business activities in the smoke detector industry. In essence, the Chilean government provides a favourable environment for investors in the smoke detector industry through tax incentives and protection against public misconception about the dangers of diverse produc ts. The target market for the Chilean smoke detectors in the US market is the students and homes. An estimated 20% of homes in the US are installed with the smoke detectors and the government policy requires that all learning institution be installed with such equipment (Razin, Assaf, Vosgerau, and Bufman, 123). This indicates that most of the Chilean smoke detectors land in the schools, colleges and homes. The perspective of this target is that it forms a large market niche for the detectors from the Chilean manufactures. Similarly, another portion of the US market for the detectors from Chile is the residential pool

The Rapid Change Of Information Technology

The Rapid Change Of Information Technology With the rapid change of information technology in twentieth century, internet has become a catalyst for the way people in the world to communicate and sharing or access information speedily. Many businesses also adopted the internet as a means of trading or improving internal processes and more importantly, engage and build relationships with customers. In this paper, the author will analyst the competitive environment and resources for one of the market leading electrical appliances chain stores in Malaysia and propose a information systems strategy plans which suits the company best. 1.2 Companys profile SenHeng Electric (KL) Sdn. Bhd is one of the well known household electrical retailers among few names in the annals of Malaysian retailing business. Founded in 1989 by Lim brother, K.H., K.C., and K.Y., the company has started its business from a tiny consumer electronics half shop set up with stocks worth less than RM30,000.00 to one the largest electrical chain store in Malaysia. Currently, SenHeng has more than 100 stores spread throughout nationwide with 10 distribution centre located in Selangor, Johor, Perak, Terengganu, Penang, Malacca, Sabah and Sarawak. This has assured its customers to enjoy consistent and punctual delivery of all purchased items. 1.3 PESTEL Political Economic Transformation Programme The Economic Transformation Programme (ETP) embraced by Malaysia government in year 2010 is a comprehensive effort to transform Malaysia into a high-income nation by year 2020. It targeted to lift Malaysias gross national income (GNI) per capita from USD6,700.00 or RM23,700 in 2009 to more than USD15,000 or RM48,000 in year 2020. Specific attention has been paid to raise the incomes of the bottom 40 percent of households, with a target of increasing the monthly mean income of this group from RM1,440 in 2009 to RM2,300 in 2015. The prospect of Malaysian retail industries like SenHeng Electric is expected to be positive as consumer spending power will eventually boost by the plan. According to Ecmlibra investment research, total retail sales are forecast to increase by 34 percent to RM123.5bn in 2014 from RM92.3bn in 2010. (http://www.ecmmoney.com/wp-content/uploads/downloads/2010/09/Strategy_100922_A-challenging-road-ahead.pdf) Economic performance Retailer profits have a correlation with the country overall economic performance. After the global economy downturn in 2009, the Malaysian economy experienced a strong resumption of growth in 2010. The growth was driven by robust domestic demand, with strong expansion in private sector activity. For the year as a whole, the overall aggregate domestic demand expanded strongly by 6.3 percent from -0.5 percent in 2009. It was reflected in the strong performance of major consumption indicators such as passenger car sales, retail sales and imports of consumption goods. (http://www.bnm.gov.my/view.php?dbIndex=0website_id=1id=819). According to Bank Negara Malaysia annual report 2010, the Malaysian economy is projected to grow by 5 percent to 6 percent this year. However, inflation hikes which caused by rising prices of food and energy in Malaysia continuous to worry the nation and will likely to affect consumer spending behaviors and trim down purchasing power in household electrical appl iances. Social Consumer Buying Behavior The growing population in Malaysia and steady rise in household disposable income in recent year has permitted them to spend more on luxury goods outpaced on basic items like food. High profile international retailers and the global mass media have also played a hand in shaping consumer buying behavior to chase after high end electrical appliances. This is predominantly true for young and large working-age populations often looking up for better lifestyle are more willing to spend more on high tech home appliances which can save their time from doing home work. Greater access to credit allowed individuals to fund discretionary spending and sometimes squander more than what they have earned. According to Bank Negara Malaysia annual report 2010, in the period between 2000 and 2009, household debt grew at an annual rate of 13.5 percent. (http://www.bnm.gov.my/index.php?ch=109pg=333ac=81yr=2010) Technology Technological innovations encouraged consumer spending in areas like internet services, mobile communication equipment, cable television services and audio visual equipments. The advent of mobile technology is impacting the way retail businesses operate today compared to a decade ago. Urban consumers who armed with smart phones are getting smarter every day. They are able to access information on products, prices and stores anywhere at any time. They can compare price for the same product offered by different retailer shop easily. Retail businesses are able to reach out to their customers instantaneously with tailored information and product offers via mobile broadcasting. 1.3.5 Environmental Global Warming Global warming and climate change continues to be threatening humanity today. The impact of global warming is already being seen around the world. With the world as a whole is pumping out more and more carbon dioxide (CO2) every year, the IPCC has concluded that global temperatures will likely to rise by 1.2 to 6.5 degrees C by end of the century. The increase individual awareness of global warming issue, consumer tend to favor for home appliances which are more eco-friendly, energy saving and with minimal impact on the current environment. (http://thestar.com.my/news/story.asp?file=/2007/9/29/nation/19028575sec=nation) Legal New Credit Card Rules Bank Negara Malaysia has recently announced new measures on credit card application by rising minimum annual income requirements for credit card eligibility from RM18,000 per annum to RM24,000 per annum. Cardholders can only hold credit cards from a maximum of two issuers. For existing cardholders whose outstanding balance which exceeds the maximum credit limit, a grace period of two years given to them to meet the new requirement. The new guidelines are to address concerns over rising household debt in the recent year. (http://www.theasianbanker.com/press-releases/6368). However, with the limited access to credit, the move will trim down the purchasing power of the lower income group and affect the buyer shopping behaviors which ultimately affect retailers business. 1.4 Strength of the Company 1.4.1 Supply Chain Management SenHeng Electric has installed a comprehensive supply chain management system into the day to day operations of its business. This system allows the company to gauge and manage product flow seamlessly. Furthermore, it allows the company to continuously maintain optimum stock of goods within all their outlets. This will ultimately reduces excessive cost on overstocking and eliminate low supply upon consumers demand is rise. The system was designed in the way of centralized order that liked online directly to its suppliers. 1.4.2 Branding Given the long history of the company in household electrical appliances business, SenHeng electrical is a well known branding in Malaysia. The company continues to execute its brand building strategies by creating more streamlined look and feel for all its branches. This new identity spans across the board, its marketing brochures, posters as well as uniform for its employees. With the companys trademark green, these stores are brighter that the usual electrical store. This exercise has given SenHeng electrical a friendlier image and enabled the company to provide more professional service to its customers. Loyalty Card The company has implemented PlusOne loyalty card, a unique plan to reward its customers. The card members of PlusOne are allowed to enjoy extra thirteen months of product warranty as well as thirty percent off on all service or repairing labor costs. In additional to that, those products that purchased by card members will be delivered to their doorstep with no charge. Every purchased item is rewarded with specific points to its member card and these points will be used to redeem for other goods. Fixed price policy and flexible payment scheme To standardize the service standard and eliminate poor experiences by customer in the companys outlet throughout the nation, the company has implemented a fixed price policy and the product offered by its outlets carried the same price. The company has partnership with more than ten major banks for flexible payment methods where customers are allowed to make payment via cash or credit and opt for their preferred installment plan with interest free. Varieties of products To provide conveniences for its consumers and enhancing their shopping experience, the company has offered varieties of electrical products for different brands. It covers home appliances, digital imaging, computer, audio video, office automation and those electrical appliances from bedroom to kitchen. Product testing and demo facilities are provided to its consumers to learn on the products prior to purchase. 2.0 Weaknesses of the Company Consumer is the kind in todays market. In order to retain existing customer and convert them into loyal customer, the company needs to listen and understand their consumer needs. Despite SenHengs effort in providing training to improve the service standard of its employees, however, it is still difficult to manage the service quality standard for all its outlets due to the large number of the outlets spread throughout the nation. Customers feedback is therefore important to the company to gauge the service standard of respective outlet and put in appropriate preventive measure which SenHeng needs to focus on it. Opportunity E-Commerce According to euromoney latest statistic, the internet users in Malaysia have continues to grow from 14 million in 2007 to 17 million in 2011. E-commerce served one of the most popular tools for many organizations to tackle the fierce competition in the market. It will untapped the potential business market segment and increase the sales of their products in a cost effective manners. With the emerge popularity of smart phones, M-commerce becomes another potential channel for business to promote their products or promotion effectively. 2.0 Porter five forces 2.1 Threat of new entrants Currently there are large numbers of small or medium size companies in Malaysian electrical retailing market. Not to include large departmental stores like Giant or Tesco. Thus, the profit margin is rather tiny due to the stiff competition in the market. With the maturity level for electrical retailing business, its very unlikely that new entrants would step in without a new business models. However, in view of the rising internet penetration, online shopping may be the novel trend in Malaysia. With the increase trend for consumer to shop online, online retailer may be one of the threats which will potentially slide off the market share of SenHeng. (http://biz.thestar.com.my/news/story.asp?file=/2009/4/11/business/3620542sec=business) 2.2 Threat supplier bargaining power As there are large numbers of suppliers in the electrical appliances market, thus the bargaining power of supplier is minimal. Furthermore, SenHeng Eletric has established a long history of relationship with its various suppliers. With its well established branding in Malaysian household home appliances and large market share in this retail business segment, supplier would find it difficulty to get the similar buyers like SenHeng Electric to cross selling their products. 2.3 Threat buyer bargaining power In electrical retailing business, prices are sensitive to consumer. The consumer is always looks for the better price for electrical products. As the competition in this industry is stiff, small retailers often offered lower price to sell out the goods during bad season. The selling prices sometime dont even sufficient to cover their delivery cost. Furthermore, easy access to information through internet allows consumer to compare price and products against the companys competitors. Although SenHeng Electric has established a fixed price policy to its outlets to eliminate price bargaining. However, to offer a fair price to its consumer still deems to be the main concern to stay competitive. The company has since 2002 implemented a centralized order management system to manage its stock inventory level which helps the company to reduce its inventory cost. 2.4 Threats of substitutes As most of the competitors in this industry are selling finished products with similar brands of household electrical appliances in the market, thus at a glance, selling price becomes the key consideration factor for consumer to decide where they spend. However, some consumers do take consideration of other aspect like after sales service, product testing, repair service and etc. 2.5 Rivalry among competitor Although SenHeng Electric is one of the largest electrical chain stores in Malaysia, the company still facing stiff competition from its competitor HLK (Chain-Store) Sdn Bhd whom continues to slide the market share of SenHeng Electric. To avoid cutthroat pricing competition and sustain its market present, service differentiation is one of the key areas for the company work on. 3.0 Strategy implication Determined market segmentation is vitally important in every business. Through identify who the actual and potential customers are, the company would able to determine how to position themselves into that specific market segment. Michael Porter has pointed out that combining a market segmentation strategy with a product differentiation strategy is an effective way of matching the firms product strategy (supply side) to the characteristic of the target market segments (demand side). Below table illustrated Porters generic strategies which differentiated into three dimensions (level of differentiation, relative product cost, and scope of target market). The traditional electrical retailing business like Senheng electric and other similar competitors are usually focus on middle income group consumer with age range from 30 to 50 years old. The approach has limit the expansion of the company as there are many of its competitors out there in the market are chasing the same group of consumers. To stay competitive, SenHeng Electric is in need to differentiate themselves from its competitors by improving its services and enhancing customers experiences towards its outlet. Understand its consumers by collecting feedback from them would in turn help the company to look into those areas where they need further improvement. With the economic growth in last two decades and Malaysian government effort in building higher education infrastructure in the country, there are increasing number of young working adults whose earned higher salary income in recent year. Moreover, rising demand in home electrical appliances is foreseeable with the My First Home Scheme launched by Malaysia Prime Minister Datuk Seri Najib Tun Razak recently which has enabled young adults to buy houses costing between one hundred thousand ringgit and 220,000 ringgit with a repayment period of up to thirty years. This is a potential lucrative market segment which SenHeng should untapped into it. As online shopping is becoming popular in Malaysia, E-commerce is an alternate channel for the company to reach out consumer in different market segment. E-commerce eliminates the traditional purchase approach which is time consuming and labor intensive. It helps the company to reduce cost of purchasing transactions and speed delivery. Customers can reach a company via internet for twenty four hours which increase the business competitiveness. This will helps the company to relieve their sales person to take up other important task. Furthermore, it enables the company to collect consumer buying behavior or pattern as all sales orders for individual buyers are traceable. The company can use the data to strategize the marketing or promotion approach accurately. 4.0 Plan/Recommendations In view of the above, the author proposes to enhance the current webpage of SenHeng Electric by engaging its vendor Webz Design and Solution Sdn Bhd. 4.1 Business proposal plan and objectives Below consists of the webpage enhancement needs for the company: To setup a user friendly e-commerce website which inducing internet users to purchase the companys products and services online. To utilize the webpage for marketing and promotion activities run by the company. To increase the professional looks of the company and brand awareness to its potential consumers in the market. To enable online order status checking for the company and its consumer. To conduct consumer survey and served as a channel for consumer to escalate feedback/complaint for its products and services. Objectives: To provide alternate channel where consumers are allowed to place their order anywhere anytime. Customers can trace their order online easily without calling the outlets for assistance. To untapped young adults market where online shopping becoming a common trend in the market. To improve its services through collecting complaint/feedback from its clients. To increase its sales volume by 20 percent from second years onwards after the webpage enhancement. To achieve economic scales of assigning other tasks to its sales people. 4.4 Projected Incremental in Sales Volume 4.5 Business Assumption 4.5.1 Sales volume Assumption make that progressive incremental in sales order which will generate yearly gross revenue of RM100,000.00 starting from the second consecutive year onwards after e-commerce website launched. 4.5.2 Headcount Impact Sales department Assumption makes that no requirement for additional sales staff as customer will perform self online visit to evaluate the products nature and price offered. 5.0 Conclusion In conclusion, consumer buying trends and pattern will undergo significant changes over the next five to ten years. Shopping centers and the entire retail industry will be affected immensely by the increasing number of online shopper. With the broader accessibility of internet and high speed broadband implemented throughout Malaysian nation, embrace in e-commerce is certainly a right business strategy move for traditional retailer in Malaysia. In authors view, online retailing business is foresee to have positive growth continuously in the next fifteen years. Adopting service differentiation approach will eventually help the company to stay competitive and position themselves in better aspect to avoid price war situation. See appendix 1 (http://www.euromonitor.com/malaysia/country-factfile).

The Concept of Space in Architecture

A infinite is a physical description of a piece of land, whereas a topographic point connotes an emotional fond regard to the piece of land. [ 1 ] A Topographic point is a peculiar part of infinite, whether of definite or indefinite extent. [ 2 ] It is a â€Å"tangible† construct, intending that we can see the milieus, it is similar to the definition of location, for illustration, and our place is a topographic point where it is surrounded by walls and is sheltered. It is contained within a infinite, normally bounded by boundaries. A Space is an limitless 3-dimensional sweep in which all stuff objects are located. [ 3 ] However, we are able to restrict the infinite into a topographic point by specifying and curtailing the sweep harmonizing to how large we want it to be. Figure 1: A topographic point or a infinite is based on one’s judgement. An impersonal infinite is an anon. part which is non peculiarly related to a individual. To transform an impersonal topographic point into a private topographic point, we can put our personal properties in that peculiar dimension, which is sufficient for a individual to be able to roll and travel approximately and to transport out daily activities. An impersonal infinite like a schoolroom in a school can be divided into student’s ain personal zones. For illustration, each student’s country is defined by the schoolroom desk where they are able to put their ain bag, books and letter paper. This is how the pupils are able to specify that country as their ain district. Place-making is a people-centred attack to the planning, design and direction of a infinite to a public topographic point. Put merely, it involves looking at, listening to, and inquiring inquiries to the people who live, work and play in a peculiar topographic point, to detect demands and aspirations. [ 4 ] To make a common country, it should be able to suit to the different demands of the assorted age groups of the occupants populating in that country. For case, if the vicinity has a big per centum of aged residents, the shared infinites created will be more inclined towards installations that are senior-friendly. Most likely, there will be more nursing places, clinics and aerobic exercises corner for the aged. Because of the being of such installations, people gather and therefore a community infinite is created. In this instance, the resort areas and the exercise corners are the material objects in a infinite, hence specifying a topographic point. Centripetal experiences become integrated through the organic structure, or instead, in the very fundamental law of the organic structure and the human manner of being. Our organic structures and motions are in changeless interaction with the environment. [ 5 ] To at least some extent every topographic point can be remembered, partially because it is alone, but partially because it has affected our organic structures and generated adequate associations to keep it in our personal universes. [ 6 ] To counter place-less-ness in transient locales, interaction with the locale must affect all centripetal experiences which includes sense of sight, hearing, touch, gustatory sensation and odor. In a impermanent locale like a hotel, prosecuting our sense of sight would intend that what we see in a hotel flat is replicative of what we have in our ain places. The material objects that made up a hotel room will include a bed, a tabular array lamp and so on, which is what we outline as a topographic point we call â€Å"bedroom† . All these are familiar happenings which we experience back in the comfort of our places. However, our sense of sight is non a stand-alone experience, it has to be interconnected and reaffirmed with our other senses. Giving an illustration of a boiling boiler of H2O, we require our sense of sight to witness that there’s steam and besides our sense of hearing when the boiler whistlings. Figure 2: Our sense of sight is non a stand-alone experience, it has to be interconnected and reaffirmed with our other senses. In a somewhat larger context, Singapore is a infinite, with the assorted estates and parts stand foring the several alone topographic points. Typically, the substructure, comfortss and edifices distinguish the features of a topographic point. The estates and parts which we termed â€Å"Place† is made up of several stuff objects which is specific to that part. In Central Business District ( CBD ) , the stuff objects are skyscrapers, high category hotels, eating houses, and branded shopping mercantile establishments. In lodging estates, the proviso stores, java stores and the high rise Housing Development Board ( HDB ) flats will represent as the stuff objects. Interior design can be applied to counter the consequence of place-less-ness. â€Å"Interior† here means within Singapore. Residents of Singapore can distinguish a CBD country from a lodging estate by utilizing their centripetal experiences. As described above, the sense of sight could be applied here when the resi dents look at the environing substructures. To utilize their sense of hearing would be to listen out for the clattering of pots and pans in the java stores, or the â€Å"clocking† sounds of the heels of office ladies in CBD countries. In a planetary scene, Singapore is surrounded by Waterss, whereas in land locked states in the Southeast Asia Region, like Laos, there are distinguishable milieus that identify the topographic point. Here, â€Å"interior† would curtail the treatment to within Southeast Asia. In a bunco and bustle metropolis like Singapore, high rise edifices makes up its landscape. On the contrary, cragged verdure makes up the landscape of Laos. Making usage of our sense of hearing and odor will assist us to undertake the job of place-less-ness. Forestations, mountains and natural flora constitute the scenery of Laos, so the sound of crickets naming, the odor of forenoon dew and the moist wood litter will be what is alone about it. Air polluted with the intolerable odor fumes exhausts, noisy honking of the vehicles on the crowded freeway will be distinguishable to Singapore. To hold a â€Å"sense of belonging† would connote that person is emotionally attached to a peculiar topographic point, normally a location where 1 is familiar with. It is a topographic point where the individual feels homely, comfy and safe. To a Singaporean, he or she might experience that they are at place when they see skyscrapers and high rise edifices. When remaining in a hotel, the atmosphere resembles what a individual has at place, and so they feel as if they are remaining in their ain low residence. Wraping up, a topographic point is a subset of a infinite, and a infinite can be transformed into a topographic point by finding the stuff objects within it. Centripetal experiences are used to interact with our milieus, such that it creates a sense of acquaintance ensuing in the emotional feeling of a sense of belonging. Figure 3: High rise edifices are a familiar sight in Singapore. Mentions Placemaking Committee, 2008.11 rules of placemaking – Placemaking Chicago[ online ] . New York, Project for Public Spaces. Available from: hypertext transfer protocol: //www.placemakingchicago.com/about/principles.asp [ Accessed 25 May 2014 ] Placemaking Committee, 2008.What is placemaking? – Placemaking Chicago[ online ] . New York, Project for Public Spaces. Available from: hypertext transfer protocol: //placemakingchicago.com/about/ [ Accessed 25 May 2014 ] Dictionary.com, 2014. Place | Define Place at Dictionary.com [ online ] . IAC Corporation. Available from: hypertext transfer protocol: //dictionary.reference.com/browse/place? s=ts [ Accessed 25 May 2014 ] Dictionary.com, 2014. Space | Define Space at Dictionary.com [ online ] . IAC Corporation. Available from: hypertext transfer protocol: //dictionary.reference.com/browse/space? s=t [ Accessed 25 May 2014 ] Pallasmaa, Juhaini. The Eyes of the Skin: Architecture and the Senses, John Wiley & A ; Sons, erectile dysfunction. 2005. List of Images Figure 1: Bettina Deda, 2013.A topographic point or a infinite is based on one’s judgement.[ online ] Australia, Bettina Deda Colour Design. hypertext transfer protocol: //www.bdcolourdesign.net.au/3-proven-steps-to-start-a-room-makeover/ Fig. [ Accessed 26 May 2014 ] Figure 2: Chris Swithinbank, 2012.Our sense of sight is non a stand-alone experience, it has to be interconnected and reaffirmed with our other senses.[ online ] US, Chrisswithinbank. hypertext transfer protocol: //www.chrisswithinbank.net/2012/08/the-incredulity-of-st-thomas-at-harvard/ Fig. [ Accessed 26 May 2014 ] Figure 3: Universes in Universe. High rise edifices are a familiar sight in Singapore. Singapore, Universes in Universe. hypertext transfer protocol: //universes-in-universe.de/car/singapore/eng/ort/financial-district/img-02.htm Fig. [ Accessed 26 May 2014 ]

Capital Asset Pricing Model Essay

The capital asset pricing model (CAPM) is an important model in finance theory. CAPM is a theory or model use to calculate the risk and expected return rate of an investment portfolio (normally refer to stocks or shares). All stocks have 2 risks: Systematic Risk (also called Market Risk which affect every stocks) and Unsystematic Risk (also called Specific or Unique Risk that only affects individual stocks). To diversify unsystematic risk, we selected and combined different stocks, which are negatively correlated with one another into one portfolio. In this way risk are eliminated greatly. See diagram below. CAPM Equation The general formula used for Capital Asset Pricing Model is: re = rf + [ ß (rm – rf) ] where the components are as follows: re = Expected return rate of the investment portfolio rf = Risk free rate of return ß = Beta (correlation between the shares and the market) rm = Expected market return which also means: rm – rf = Market risk (systematic risk) ß (rm – rf) = Risk premium *Beta is overall risk value for investing in the stock market. The higher the beta, the more the risk. CAPM Example Assume there is two Investment portfolio (stocks) or project – A & B. With the information given below, we can use CAPM to help us decide which to invest on. risk free rate beta expected market return A 3% 2.5 10% B 3% 1.2 10% From the beta value above, we know A is a more risky portfolio. A is 2.5 times more risky than the overall market and B is 1.5 times less risky. †¢ Expected return produce by A re = rf + [ ß (rm – rf) ] re = 3 + [ 2.5 (10 – 3) ] = 20.5 % †¢ Expected return produce by B re = rf + [ ß (rm – rf) ] = 3 + [ 1.2 (10 – 3) ] = 11.4 % Using CAPM formula, we calculated A produce a 20.5% expected return rate. It is higher than the overall market expected return, which is 10%. Whereas for B, the expected return rate are only 11.2% compare to market return of 10%. Base on result, A is definitely a better but if you don’t feel conformable with A’s risk or think it might not able to produce the expected return rate, then you would probably can choose investing in B. Criticisms of CAPM Although CAPM seems to be one of the most widely used methods to determine the expected return of a investment portfolio, It still have its limitation. Many had criticized on its unrealistic assumptions. †¢ Required a well-diversified portfolio Firstly CAPM works really well with a well-diversified portfolio as it accounted for systematic risk (market risk) but as seen on the graph on page 1, systematic risk is still undiversified. Therefore unsystematic risk is ignore in CAPM calculation. †¢ Beta as it main calculation components As Beta value are computed base on past one year figures so in this case CAPM assume that the future won’t change. Also beta may not really reflect the actual performance of different stocks. This was question by professors Eugene Fama and Kenneth French where they looked at share returns on the New York Stock Exchange, the American Stock Exchange and Nasdaq between 1963 and 1990, they found that differences in betas over that lengthy period did not explain the performance of different stocks. The linear relationship between beta and individual stock returns also breaks down over shorter periods of time. These findings seem to suggest that CAPM may be wrong. †¢ Risk free rate of return CAPM assumes there is a risk free rate where investors can borrow or lend at this rate but it is not true in the real world. †¢ Perfect capital market exists There is no transaction cost for trading in the market and profit is non-taxable. †¢ All investor are the same CAPM assume all investors have the same expectations on the risk and expected return.

How to Make Non-Toxic, Realistic Fake Snow in Minutes

How to Make Non-Toxic, Realistic Fake Snow in Minutes You can make fake snow using a common polymer. The fake snow is non-toxic, feels cool to the touch, lasts for days, and looks similar to the real thing. Key Takeaways: Make Fake Snow One of the easiest ways to make realistic fake snow is to mix sodium polyacrylate and water.The resulting snow is white, wet, fluffy, and cool to the touch. It is also non-toxic and reuseable.Sodium polyacrylate is a polymer used in disposable diapers, growing toys, sanitary napkins, and gel water sources. Fake Snow Materials You only need two simple materials for this project: Sodium polyacrylateWater What You Do There are a couple of ways to get the ingredient necessary to make fake polymer snow. You can purchase the fake snow or you can harvest sodium polyacrylate from common household sources. You can find sodium polyacrylate inside disposable diapers or as crystals in a garden center, used to help keep soil moist.All you need to do to make this type of fake snow is add water to the sodium polyacrylate. Add some water, mix the gel. Add more water until you have the desired amount of wetness. The gel will not dissolve. Its just a matter of how slushy you want your snow.Sodium polyacrylate snow feels cool to the touch because it is mainly water. If you want to add more realism to the fake snow, you can refrigerate or freeze it. The gel will not melt. If it dries out, you can rehydrate it by adding water. Helpful Tips Fake snow is non-toxic, as you would expect from a material used in disposable diapers. However, dont purposely eat it. Remember, non-toxic is not the same as edible.When you are done playing with fake snow, its safe to throw it away. Alternatively, you can dry it out to save and re-use.If you want yellow snow (or some other color), you can mix food coloring into the fake snow.If you want drier snow, you can reduce the amount of water the polymer can absorb by adding a small amount of salt.Skin contact with the artificial snow could potentially cause a irritation or a rash. This is because leftover acrylic acid could remain as a by-product of sodium polyacrylate production. The level of acrylic acid is regulated for disposable diapers to be less than 300 PPM. If you choose another source for the chemical that isnt intended for human skin contact, the resulting snow could be itchy. About Sodium Polyacrylate Sodium polyacrylate is also known by the common name waterlock. The polymer is a sodium salt of acrylic acid with the chemical formula [−CH2−CH(CO2Na)−]n. The material is superabsorbent, with the capacity to absorb 100 to 1000 times its weight in water. While the sodium form of the polymer is most common, similar materials exist substituting potassium, lithium, or ammonium for sodium. While sodium-neutralized polymers are most common in diapers and feminine napkins, the potassium-neutralized polymer is more common in soil amendment products. The U.S. Department of Agriculture developed the material in the early 1960s. Researchers sought a material to improve water retention in soils. Originally, the scientists developed a hydrolyzed product made from a starch-acrylonitrile co-polymer. This polymer, known as Super Slurper, absorbed over 400 times its weight in water, but did not release the water back again. Many chemical companies worldwide joined the race to develop a super absorbent polymer. These included Dow Chemical, General Mills, Sanyo Chemical, Kao, Nihon Sarch, Dupont, and Sumitomo Chemical. The first commercial products resulting from the research were released in the early 1970s. However, the first applications were for adult incontinence products and feminine sanitary napkins, not soil amendments. The first use of a super absorbent polymer in a baby diaper was in 1982. Sources of Sodium Polyacrylate for Fake Snow Disposable diapers and garden crystals arent the only sources of sodium polyacrylate for fake snow. You can harvest it from the following products. If the particle size is too big for snowflakes, pulse the wet gel in a blender to reach the desired consistency. Pet padDrown-free insect and bird feedersSanitary napkinAnti-flood bagGel hot or cold packGrowing toysInside waterbedsWater blocker for wire and cables

Using the French Expression Ça Va in Conversation

Using the French Expression Ça Va in Conversation The expression  Ãƒ §a  va  (pronounced sah vah)  is one of the most common phrases in French. Improve your skills by learning the correct way to use the phrase à §a  va  in a sentence or dialogue. Meaning of Ça Va Literally translated, à §a  va means it goes. Used in casual conversation,  it can be both a question and a reply, but its an informal expression. You probably wouldnt want to ask your boss or a stranger this question unless the setting was casual. But if youre speaking with people whom you know, such as family and friends,  Ãƒ §a  va is perfectly acceptable. Asking a Question One of the most common uses of à §a  va  is as a greeting or to ask how someone is doing. For example: Salut, Guy, à §a va? /  Hi, Guy, hows it going?Comment à §a va? /  Hows it going? The expression can also be used with a subject or object. Note that the phrase doesnt vary. No change is necessary for a plural subject: Ça va les filles? /  Hows it going, girls?Ça va le nouvel ordi? /  Hows the new computer working? You can also use the phrase to ask whether something just discussed is acceptable: On va partir vers midi, à §a va? / Well leave around noon, is that OK? Does that work for you? Using Ça Va in Conversation You can answer any of the previous examples as well as any similar questions with à §a va  in conversations. The dialogue below provides an example of how to use the phrase when talking informally with a friend or acquaintance. The sentences are listed in French on the left followed by the English translation. Ça va, Marc?  /  Hows it going, Marc?Oui, à §a  va. / Fine.Tu vas bien, Andrà ©? /  Are you OK, Andrà ©?Ça va. /  Yes, Im OK.Il faut à ªtre prà ªt dans une heure, à §a va  ? / You have to be ready in an hour, OK?Ça va. / OK. The expression à §a  va can also be an exclamation: Oh! Ça va! /  Hey, thats enough! Other Uses Ça va plus an infinitive can mean simply it will. This construction can be useful when youre speaking about something that will occur, but you dont know precisely when. For instance: Ça va venir / Itll happen, it will come. Ça va plus an indirect object pronoun means, That looks good on ___, or It suits ___. For instance, a pair of friends shopping for clothes might have this exchange: Ça te va (bien)  / That suits you.Ça lui va bien / That looks good on him/her. Variations of Ça Va The table below provides a few other ways to use  Ãƒ §a  va.  The first column gives the sentence with  Ãƒ §a  va  in French, while the second column provides the English translation. French English Translation Ça va aller? Will it be OK? Will that work? Ça va aller It will be OK. Ça va bien? Is it going well? Are you doing well? Ça va bien It's going well. I'm doing well. Ça va mal It's going badly. I'm not doing so well. Ça (ne) va pas It's not going well. It's not OK. Practice using  Ãƒ §a  va  with another student working to learn the language and youll soon be using this important French phrase like a native speaker.

Organizational Behavior as one of the Essential Elements of Management Essay - 1

Organizational Behavior as one of the Essential Elements of Management - Essay Example With both its internal and external aspects, motivation is instrumental to employees’ choices, level of input and persistence in applying efforts to a particular activity towards success. The recommendations on developing motivational theories are based on the assumption that existing theories are less effective in motivating employees. The first recommendation is an application of results from existing analyses in developing a basis for new theories. This is because while existing theories may have weaknesses and limitations, they may hold some level of validity and identified convergence of theories from Meta-analyses establishes the ground for their application in developing new theories. Another recommendation is an elimination of virtual boundaries in organizations that create barriers to sharing of resources and information. The elimination of boundaries should further be achieved, on developing theories, by not restricting theories to activities or departments. Further, indicator variables of general and particular motivation types should be understood. An understanding of the involved motivation is also necessary together with identification of the role of dynamism in human behavior. The article, therefore, establishes a new approach to developing motivational theories for an effective application (Locke and Latham, 2004). Hendry, Woodward, Bradley, and Perkins also identify the need for a change in understanding aspects of â€Å"reward and performance† (n.d., p. 1). They establish a new approach to understanding performance, its aspects, measurability, and approach to its improvement. The authors, for example, identify inefficiency in the traditional accounting approach to measuring performance. They also identify dynamism in the corporate world that has demonstrated the necessity of measuring performance as well as core principles for measurement. The  article also associates performance with employees’ capacity, relationships between employees and supervisors and different rewards approach.

Identification Essay Example | Topics and Well Written Essays - 1250 words

Identification - Essay Example Most members establish the need to be part of this party as it sought to eradicate job discrimination and racism that had most affected the African American populations. Dixiecrats movement played a historical significance in the United States. Based on this research, it opposed the anti-poll tax legislation and equality in employment and recruitment practices. The movement pledged to uphold white supremacy and uphold segregation. Although the movement have been dismissed as a failed third party, it was significant to the southern economical and political change. Dixiecrats were important White Citizens members along with other massive resistance organizations that were dedicated to uphold segregation that later flourished throughout the southern region from 1950s and 1960s. Since then, the ideological and political lines were drawn between the Republican and Democrat parties as liberals and moderates, which were converted from Republicans to Democrats. The party ensured that justice prevailed in the United States without any presence of racism or discrimination. Betty Friedan The feminine mystique Betty Friedan is widely credited for his nonfiction book The Feminine Mystique. This book was first published in 1963 that addressed the aspects revolving feminism in the United States. In her book, Betty discusses how women were denied their rights in the 1950s and early 1960s. Her book discussed the lives of women as housewives who were unhappy in their marriages. Betty points out that women were discriminated in the society while men were given the rights to rule, make wealth, and dictate in their families. Her book was a wakeup call to the United States that women wanted more than what they were given by the society. The book creates the concept of feminine mystique in that it addressed women as being devoted to being mothers and housewives. In the final chapter of her book, Betty advocates that women should view themselves more than homemakers and mothers. They should find total fulfilment in their lives by finding meaningful task that utilizes their full mental or brain capacity. The historic significance behind this book is that, it created a strong ground for Americans to understand how women were discriminated in the society. The book created great insights that women in the American society should enjoy their lives, abilities, and skills. In so doing, the author believed that this would enhance a positive impact in the American society. Betty Friedan’s book, the Feminine Mystique enhanced a significant change on the 1950s and 60s image of women. It helped many women to realize their potential in the American society. The book enabled the American society to respect women in the society. Many understood that women were more than house wives or mothers. Great Society/War on poverty The war on poverty or Great society was the legislation introduced by President Lyndon Johnson in 1964. The president proposed this legislation to dea l with the high poverty rate that had affected the United States. As part of the war on poverty, President Johnson expanded the government’s function in health care and education. He believed that these were best strategies that would eradicate poverty in the United States. The major society programs were intended to deter poverty by boosting