Southwest Airlines, Inc.

Company Background/Business Model southwestern United States Airlines, Inc. began in 1966 as an idea of Rollin King, an entrepreneur who owned a wee commuter air service. The production line model for the airlines was to pull up passengers by moveing convenient schedules, get passengers to their destination on term at the lowest realistic fares, and making sure they had a good experience. The airlines would service travelers divergence between Dallas, San Antonio and Houston. During the inception much than 30 years agone SWA didnt have a suave take-off when it received the leave to fly the skies. Their competitors such as Continental Airlines, Texas International and Braniff took them to hail and obtained an purchase recount to bar them from passing until a decision was reached at the trial. The debate put preliminary by these three airlines was that there was non enough traffic to defy the existing airline companies. The court ruled in promote of these three companies. SWA was represented by Herb Kelleher in the adopt up trials held at the appellate court where they lost and at the Texas peremptory Court and U.S. Supreme Court where they won twain the times and received permission to start flying. Southwest Airlines is the fifth largest airline company in America, operate more than 2,100 flights per sidereal day and carrying over 44 million passengers a year to 50 different cities all over the get together States.

Southwest boasts the best on-time record, best baggage handling, and fewest customer complaints in the airline industry and won the industrys Triple chapiter distribute for Best Airline five times in a ! row from 1992-96. It was the first airline with a obsess bank note program to give credit for the number of trips taken, not fair the number of miles flown, and also pioneered senior discounts, variation Fares, Fun Packs, a same-day... The content of this essay is thorough, informative, and well written. However, it fails to cite references, which is a major flaw. If you want to get a full essay, order it on our website: OrderCustomPaper.com

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