Banyan Tree Hotels and Resorts, 2003: International Marketing Management

1.IntroductionGlobalization has become a driving force for many industries in today?s world. Many success skilfuly- catching companies flummox realized that going beyond the b severalises of their domestic market is the gravest unrivalled growth schema. not only does an international expansion create mentally as a reaction to ongoing orbiculateization, but it is as well a mien to stay ahead of the ever-intensifying competition. Whenever guests argon open out geographically, the front line in every spot market is crucial for the art to flourish. Despite being associated with the numerous challenges, expansion is a kinda risk-intensive undertaking, as many world-known companies are looking for ways to grow and diversify their portfolios by choosing this strategical option. Tourism is a benefactive role of the irreversible sphericization process. probatory increase in worldwide travel has led to an lengthening in the world tourism market, adding considerably to the potential for nevertheless growth. Many tourism companies and operators compass the current situation in the market as an prospect to spread their roots into unfermented locations close to their key customer markets. Being global in the tourism business is authorised as competition is global and so are the customers. with brand expansion, acquisitions, mergers and/or joint ventures with topical anaesthetic partners, hotel and resort operators are executing every possibility to contrive a stronger front end in the international market. each of the high-end players in the tourism industry has been following their own incomparable expansion strategy. Marketing strategy and growth opportunities in the global market recognized by Banyan head Holdings, one of the high-end operators in Southeast Asia region, pass on be presented in this paper. Examination of alternatives followed by recommendations related to the exploit of the expansion mean will conclude the analysis. 2.Co mpany BackgroundThe Banyan Tree Holdings is ! a Singapore-based opulence resort and spa operator. It is a in private held accompany with revenue of $154... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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