Ethnography Proposal Essay

In my ethnography Im t champion ending to study a cocoa digest chain, such as Starbucks. I exit be observing as well as socializing in attempt to compare and contrast multiple characteristics one moldiness feature to face in working in such an environment. At Starbucks the Baristas must have a genuine upbeat personality to each client. I would manage to study a locally owned c take outee house as well to compare the different environments and how one might intimidate a small business afloat when we have such spectacular chains. I will be observing the interactions that the Barista have with each customer and how he/she will handle that customer.I plan to visit at least two separate coffee houses that are relatively resolve to one another and will ask several customers from each grass over why they chose each coffee house. I will spend active two to three hours at both houses at around the uniform time of the day. I will be sitting with a notebook computer to take notes on what Im observing. I may also include a brief interview with at least one barista, in which i plan to approach with a simple interrogative asking if i could have a moment of their time to function a few questions about their work environment. Questions will not be intrusive in any i am looking for more generic answers as to how they like working for chain/independent coffee houses.The reason i have chosen to study this group is because i want to figure out how a small business dissolve compete with a large chain such as Starbucks. all over i go i see a Starbucks and most classmates would like to meet at a Starbucks so i can reveal the different occasions people come in besides acquiring a cup of coffee. as well as caffeine is the worlds most popular build and four out of every five Americans drink coffee at any given time.Some problems i will face in my research will be timing. When is the best time to come in and observe? How long will i be there for? I tend to notice by e xperience that coffee shops hit off at certain times of the day and are very renounce at others. Where the coffee shop is located will be a factor as well. Some questions i had about my study is, Im not sure who i should lean my study towards, would it be more difficult to look at customers or at theemployers. Also should i be comparing separate coffee houses or retributory sticking to one?