The Practice of Management Essay Example | Topics and Well Written Essays - 2000 words

The Practice of Management - Essay ExampleThe handler I am going to write about in this paper is the person whom I used to report while working in the marketing segment of a reputed company. I used to work for that company as a marketing executive. In my whole professional career I worked under kind of a few mangers, but this particular manger was undoubtedly the worst. He lacked alone essential managerial skills. The most basic skill a manager should have is the ability to lead a team. Not surprisingly, this particular manager also seriously lacked this skill. I am now going to explain all the requisite skills a good manger should have in relationship to the manger I used to work under who seriously lacked all those skills. preparedness is surely the first step in achieving a goal. Planning is a holistic activity that requires a lot of thinking. It can be defined as setting goals and determining a course of action for attaining those goals. While planning, a manger must take th e available resources, time and objectives into consideration. Planning marketing strategies remember for scanning the competitive environment. Environmental scanning can be done through research and marketing intelligence. Without a clear understating of the competitive environment, a victorious planning can not be formulated. Moreover, planning also requires allocation of resources and time for implementation of the plan. The success of a plan is measured how effectively and efficiently a goal has been achieved. This particular manager had a complete lack of skill in planning.